Kolkata, October 26, 2025: Promoting a blend of health and flavour, Jeevan Rekha Foods has made a strong impression at the India International Grand Trade Fair (IIGTF) 2025, currently underway at City Square Ground, Newtown, Kolkata, from October 24 to November 3, 2025. The Bengal-based brand is showcasing its premium-quality Rice Bran Oil and Kachhi Ghani Mustard Oil through live cooking demonstrations and interactive sessions with visitors.
At their stall, the company is offering a hands-on experience of healthy cooking, where attendees can witness the benefits of Jeevan Rekha’s physically refined Rice Bran Oil — particularly its minimal absorption quality during deep frying and its neutral, odourless nature that retains the authentic flavours of Indian dishes. The brand’s Kachhi Ghani Mustard Oil is also drawing attention for its traditional pungent aroma and robust flavour, an integral part of Bengali and Indian kitchens.
The father-son duo, Subhas and Prateek Bansal, who lead Jeevan Rekha Foods, are personally engaging with visitors, sharing insights about the health benefits and culinary versatility of their oils. Their active participation has turned the brand’s stall into one of the most interactive and informative spaces at the fair.
Health at the heart of taste
Rice Bran Oil, often referred to as the “heart oil,” is enriched with gamma oryzanol and natural antioxidants, which help lower bad cholesterol (LDL) and boost good cholesterol (HDL). Its high smoke point makes it suitable for all kinds of cooking — from deep-frying to stir-frying, baking, and roasting — making it a favourite among health-conscious families, professional chefs, and even large-scale food manufacturers.
Health experts worldwide, including organizations like the World Health Organization (WHO) and American Heart Association (AHA), have acknowledged the cardiovascular benefits of Rice Bran Oil. Its balanced nutritional profile and lightness make it a preferred choice for those managing cholesterol and maintaining heart health without compromising taste.
Made in Bengal with advanced technology
Jeevan Rekha Foods proudly manufactures its oils in West Bengal, using state-of-the-art refining techniques that avoid harsh chemical processing. This ensures that every drop retains its natural nutrients and purity. The brand’s products are easily accessible through direct-to-consumer channels, its official website, and major online marketplaces, catering to both local and national consumers.
A perfect platform for connection
The India International Grand Trade Fair (IIGTF) 2025 has offered Jeevan Rekha Foods an ideal platform to connect directly with consumers, distributors, and culinary professionals. Through live demonstrations and authentic conversations, the brand is driving home the importance of choosing the right cooking oil for better health and enhanced flavour.
With an emphasis on nutrition, trust, and tradition, Jeevan Rekha Foods continues to reinforce its reputation as a homegrown brand bringing health-conscious cooking solutions to every Indian kitchen.